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O.K., before I get into any trouble, what I am about to teach you does not break any spam laws. This is a completely legit way of inviting people to learn about you and your business, and it is also a very creative way of doing so. If you do this the right way, people will actually thank you for what you have to offer them. But with the pros come the cons: if you do this the wrong way, then you can seriously damage your own reputation as well as the reputation of your business, and this is because if you do this the wrong way, people will view you as a SPAMMER.This whole concept of "legal spam" stems from the idea of inviting people to get to know you as a friend. This is made possible in today's online world through the growing popularity of social networking websites. You are going to be able to "legally spam people" by actually becoming a more social person, instead of a hungry businessman just looking for the sale. You will contribute to the better good of our online community by sharing your expertise with others. You are going to initially share your expertise for free, and naturally, people are going to want more. Lucky for you, you will then have an opportunity to sell to these new found friends of yours.
Out of all of the social networking sites on the web right now, MySpace and FaceBook are your easiest ways to target a market and start growing your list of friends. I personally find that doing this on MySpace is much easier to do, but I have also dabbled with FaceBook and found some success.
Here's a quick explanation of how you would "legally spam" people on MySpace: You will first need to create a "normal" MySpace account. You can mention your businesses, but you want to keep the focus on yourself as a real person. You will want to tell your own personal stories, put up pictures of yourself, and include interesting facts about yourself. Believe it or not, many people like to get to know a person before they do business with them.
After creating your MySpace page, you will then need two important things in order to successfully accomplish your MySpace marketing: a target market, and an "offer." Depending on what you have to sell, you will need to search the MySpace groups, blogs, and friends of "important" people in order to invite people in your target market as your friends. There is software that you can use for free that will automatically allow you to invite friends within your target market. I suggest inviting no more than 100 friends per day on MySpace because if you invite too many friends, then MySpace will think that you are a real spammer and will shut down your account. But, with the "offer" that you are about to create, you will see how what you are doing won't be viewed as spam to many of the people that you extend a friend invitation to.
So, here it is, the all important offer. You are going to need to craft the perfect offer (reason) for people to want to be friends with you. I enjoy inviting people in a target market to contribute to a blog. For example, if I was targeting people who want to save money on groceries, then I would tell people that I have a blog in which I talk about great grocery deals and even some grocery items that they can get for free. I would say something to the effect of "Hey! Let's be friends and when you find great grocery deals, add that deal to the blog. Before we know it, we will have our own little community of grocery savers!" In some of my blog posts I could then mention additional free resources that I offer on my website. When they click from my MySpace page or blog to my website, then that is 100% free traffic.
Other examples of great offers could include: Offering a free mini course or free eBook to everyone who becomes your friend on MySpace, sharing informative videos for free with your target market on your MySpace page, or you could even just say something like, "Let's be friends and we can occasionally swap ideas with each other." Before you know it, you will be driving free traffic and obtaining free leads for your business, because you have learned how to "spam" or approach people the right way.
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